This Blog Won’t Bite
The New MSC You Tube page! Visit us at: youtube.com/SarasotaRE
Perhaps nothing is more puzzling, misunderstood or causes eyebrows to twitch faster than the concept of blogging. Tell someone you publish a regular “blog” (the term derived from the contracted form of “Web log”) and they’re just likely to back away from you slowly for fear that you will suddenly erupt into a rant. An understandable reaction, since some of the earliest bloggers used the online genre to express personal points-of-view on a variety of different subjects. Some ranted more than they raved; and their readers—if they had any—often ranted back.
Business-oriented blogging, on the other hand, involves less personal angst. The ideal blog is an online amalgam of news, features and other information of specific interest to your readers. In the case of thesaundersblog.com, the central theme always involves real estate in Southwest Florida, a subject that interests many different people for many different reasons.
A modern blog typically combines text, photographic images, and video content; along with links to other blogs, Web sites; or other media related to the main topic. The ability of readers to post comments in an interactive format is one of blogging’s most important and useful features, but is never mandatory. Readers can read that which interests them most, post comments wherever they see fit; or simply remain anonymous as they browse for information. The idea from our perspective is to put as much useful content out there as possible so that our readers can cherry-pick what they want, weigh-in with any comments or suggestions, or request more information.
Because blogging has never been easier or more fully in the mainstream, today’s column is less about how to do it and more about introducing the new streamlined version of thesaundersblog.com. With improved navigation features, categories of information are easier to find, easier to share with your friends on such social networking sites as Facebook, and easier to comment on.
Visitors to the site have the ability to launch full-scale property searches and preview the company’s newest, most luxurious and best-priced buying opportunities. They can examine our growing library of specially-produced neighborhood videos and market reports, and generally educate themselves about the market for residential and commercial properties throughout the region. All at their leisure, of course.
The Saunders Newsroom announces news pertaining to the company, including such features as profiles of new agents and details of significant new sales. Whether you’re visiting the blog from around the corner or around the world, our Gulf Coast Image Gallery will help you develop a picture of life in paradise. There’s all this and more at thesaundersblog.com, which of course links back to michaelsaunders.com for even more detailed information about buying and selling properties in Southwest Florida.
Our Michael Saunders & Company YouTube Channel—located at youtube.com/SarasotaRE —is also sporting a brand new look! The channel has fast become THE source for Florida Gulf Coast neighborhood and lifestyle videos, as well as authoritative advice videos on an important range of issues related to buying or selling local properties.
Be sure to visit often, as the site is refreshed with new content several times each week. To become a subscriber is free. Just go to youtube.com/SarasotaRE and click on the yellow “Subscribe” link. It’s that easy.
You can also become a fan of Michael Saunders & Company on Facebook – at facebook.com/SarasotaRE and get all the latest local real estate news and updates delivered regularly to your Facebook home page. We’re also regularly “tweeting” important news and information about our local real estate market on Twitter—at twitter.com/SarasotaRE. If you’re a tweeter, follow us!
Nowadays, nine out of ten buyers begin their property searches on the internet and spend a great deal of time doing online research before ever contacting an agent. For this reason you can always depend on Michael Saunders & Company to keep our Web sites filled with fresh and relevant content, and to make them a breeze to understand and navigate.
Visit thesaundersblog.com for all you need to know about getting ahead in today’s real estate market. Go ahead. This blog won’t bite.
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