There’s nothing like a major upset in a riveting Super Bowl to remind us how important teamwork, preparation, focus and the right attitude are. After all, strip away the hype and hoopla. Skip the big-name entertainment, talking heads, pre-game interviews and trash-talking press conferences; and the Super Bowl ultimately drills down to which team shows up with enough heart to win. For doing just that, and winning it’s first-ever championship, we congratulate the New Orleans Saints along with every faithful fan from the “Who Dat Nation.”
The business of selling your home in today’s real estate market is one of life’s biggest Super Bowl events, requiring as much teamwork, preparation and focus as pro football’s premier match-up; but with no fumbles, interceptions or penalties allowed. When you list your property with the team from Michael Saunders & Company, your quest for the ideal outcome is actually heightened through the combined efforts of several special teams within a team. Their common goal? To sell your home as quickly, efficiently—and as uneventfully—as possible; for as much as today’s market will allow.
Sending in our special teams on your behalf begins with the preparation of a thorough Competitive Market Analysis (or CMA). A timely and well-documented CMA shows exactly how your home stacks up against its competition; and how it must be priced to become an instant must-see for buyers in its competitive set. If necessary, the special team from MSC Style can step-in to make sure your home looks and shows to maximum advantage through a number of recommendations proven to help a home sell faster.
Once ready for the market, the special teams from MSC Marketing and MSC Technology swing into action to make sure your home is properly showcased and presented to as many potential buyers as possible. Now that nine out of ten buyers start their property searches on the Internet the logical first step, of course, is to upload your property’s complete listing information onto michaelsaunders.com, by far the # 1 trafficked web site in Southwest Florida. No other company in Southwest Florida has invested more time, money or talent into making sure that ours is at once the easiest to access, easiest to use and most information-packed real estate Web site in the region, if not the country.
If you opt—as many of today’s sellers do—to price your home aggressively below competitive properties, it becomes immediately eligible to appear in the Best Opportunities section of michaelsaunders.com. Because Best Opportunities is routinely visited and re-visited by today’s most value-conscious buyers, its featured listings average well over 500 showings per property. Moreover, since debuting last May, 41% of the 812 listings that have appeared in the section have sold.
Additionally, your property listing is uplinked to more than 2,000 other local, regional, national and international web sites for additional exposure to buyers everywhere.
On the local front, with more than 550 agents working from 16 strategically-located sales offices, the ground team at Michael Saunders & Company is uniquely capable of capturing buyers wherever they happen to show-up first. Many of these agents will preview your property during the company’s weekly caravan of new properties. Here they actually visit the home in person to assess its potential compatibility with the housing needs of their extensive databases of buyers.
On a much broader scale, our worldwide brokerage affiliations—strategic alliances formed over nearly four decades and strengthened by Michael Saunders’ continuous top-level involvement with each—are another way we make sure your home is systematically exposed to the most potential buyers. These affiliations include Christie’s Great Estates, Leading Real Estate Companies of the World, Luxury Portfolio, EREN—The European Real Estate Network, Luxuryrealestate.com and Mayfair International Realty.
It goes without saying that each offer received on your home is formally presented to you; then skillfully negotiated until one is accepted and a contract approved by both parties. During this critical phase of the sale, two more special teams are prepared to go to work for you. MSC Mortgage smoothes the way to a closed sale by pre-qualifying buyers for the safest and best loan products available on the market today. Meanwhile, the team from MSC Title makes sure that all title issues are carefully researched and examined to assure free and clear title to the property. If your immediate needs are best served through the “short sale” process, our MSC Short Sale Division puts a team of experienced short sale negotiators in your corner.
Our market has at long last experienced months of positive and sustained buyer activity. If your 2010 game plan includes selling your home, invite an agent from Michael Saunders & Company to explain how listing it with the # 1 real estate team in Southwest Florida will put a new owner inside faster than you can say “Who dat?”
