Sarasota’s real estate market traveled light years in 2009, compared with where it was this time last year; and where other Florida markets still are today. Even as ours is being recommended as the #1 best-priced housing market in the U.S.— by such real estate gurus as Barbara Corcoran for NBC’s Today Show and the market analysts at zillow.com—other major Florida markets, including Jacksonville, Orlando and Miami, are being dismissed as the nation’s most overpriced.
Last May, when Michael Saunders invited noted real estate expert Steve Harney to Sarasota to headline a company-wide assembly of our agents, he was very clear in his takeaway message. The only way to re-enervate our market is to educate sellers to back down from unrealistic price expectations born of an unrealistic boom. Using actual statistics culled from the Sarasota MLS, Harney showed the enormous gap between what homes are listed for and what buyers are actually willing to pay. He then challenged our agents to close the gap. “If not you,’ he boomed to the back row, “Then who? If agents from one of the most respected firms in the nation won’t take the lead, who will?”
Harney’s words had a seismic impact. By mid-June—some six weeks later—agents from Michael Saunders & Company had achieved more than $110.7 million in overall price reductions; with more happening every day since then. Moreover, they didn’t simply petition their sellers to lower prices, but came fortified with fresh market statistics to help their clients understand why such a move was vital to their best interests.
After that, the proverbial dam broke; unleashing months—even years—of pent-up buyer demand. Buyers in droves jumped eagerly off the fence to take advantage of these best-priced opportunities, while many also queued-up to take advantage of the first-time homebuyer tax credit that had recently been enacted into law. This past week the Sarasota Association of Realtors announced that overall sales for November 2009 were nearly 86 percent higher than last November. What a difference a year makes.
Asked by the Sarasota Herald-Tribune last week to identify which of our agents turned in the most impressive performances of 2009, the answer was a no-brainer. As shown on the graphs below, it was through the combined efforts of every one of our agents working diligently in a tough market that led Michael Saunders & Company to increase its commanding share of the Sarasota market among the five best-performing brokers. This holds true across all price ranges; but becomes particularly dramatic as the price range goes up. (Source: TRENDGRAPHIX: November 2009). As well, the agents in our Manatee County and Englewood offices have achieved similar across-the-board dominance of their respective markets. Call any of our agents to share additional in-depth information from TRENDGRAPHIX—an independent source for the latest in local market trends and information.
If you’re planning to sell your home in 2010 you should pay particular attention to the graph that depicts the percentage of “buyer sales by dollar volume.” It shows that agents from Michael Saunders & Company furnish the buyer for closed transactions as often as the next two competitors combined.
For the foreseeable future Southwest Florida will remain firmly entrenched in a buyers’ market where the best-priced properties will continue to sell, while the rest sit. Pricing as correctly and aggressively as possible is the best way to ensure your home attracts the most buyers. With the market’s largest share of buyers coming to us through every available portal—including michaelsaunders.com, our international brokerage affiliations and our referral division—the best resolution you can make if you’re planning to sell in the New Year is to contact an agent from Michael Saunders & Company.
In the following video, Michael Saunders discusses the property-buying and selling alternatives that have emerged and become more prevalent within the last few years.
This property located on 6629 Peacock on Siesta Key is designed with unexpected features and extraordinary detail. Here are just some of the properties exquisite features:
Rich ebony-stained wood floors, arched reception foyer, elegantly proportioned grand salon, soaring 32′ domed ceiling, sunrise and water views, tumbled travertine through-out, infinity-edged pool, cast stone portal
6629 Peacock, Siesta Key, FL – Listed by Stacy Haas & Kim Ogilvie of Michael Saunders & Company
As a company intent on providing the best possible customer service, we succeed in direct proportion to how well our agents can do their jobs. So its music to our ears when we hear newer agents, veteran agents—and former agents returning home from other companies—tell us how delighted they are to be where the best resources are. Here’s what some of them said when asked why they chose Michael Saunders & Company as their base for serving their clients and customers.
Every Tuesday morning, scores of our agents pack a church hall in South Sarasota to preview the company’s newest listings, share ideas and professional secrets, welcome new agents; and generally discuss best practices for selling properties in today’s market. Each week, Michael weighs-in with new ideas and initiatives before they fan out to preview their colleagues’ newest listings, offer solid advice on proper pricing and generally support each other’s efforts to succeed on behalf of their clients.
At last week’s meeting, Michael enthusiastically welcomed Judy Arreola—a veteran top-producing agent—back to the fold after several years with another company. As her business partner, Kristina Talkie—who is joining MS&C for the first time—looked on, Judy rose to let everyone know why there’s no place like home.
“Wow, where do I begin,” she said. “Michael’s business practices, her professionalism, integrity and aptitude for the business are unparalleled in our profession. Michael is a local girl who truly cares about Sarasota, loves real estate and surrounds herself with the best marketing and technology teams in the business. Working with this outstanding woman is a golden opportunity.”
We asked Michael, what her thoughts were on why Michael Saunders & Company has been so successful in its 30+ years of service.
Michael discusses the company’s beginning and building its foundation on values and consistency, the very high standards our clients can always count on.
Does your home give a great first impression? Company founder and CEO Michael Saunders discusses the importance of presenting your home to attract and impress prospective buyers. Learn tips and tools you need to succeed in selling your home in today’s competitive market in an exclusive video interview with the area’s most influential real estate professional:
What are some simple steps a buyer can take when selling their home?
If you have questions for Michael Saunders, email AskMichael@michaelsaunders.com.
Take your time and find the right Realtor for you and your family. Image courtesy of sandywright.
When you decide to buy or sell a home, you are about to embark on one of the most important financial situations most people face, yet so many give too little thought to finding the right real estate agent to assist their unique needs. When working with the ideal agent, you can save yourself time and aggravation in your real estate experience in selling your home for top dollar or finding the home that suits your price range and taste.
Here are 10 helpful tips to help you choose the right Realtor for you: (more…)
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As a company intent on providing the best possible customer service, we succeed in direct proportion to how well our agents can do their jobs. So its music to our ears when we hear newer agents, veteran agents—and former agents returning home from other companies—tell us how delighted they are to be where the best resources are. Here’s what some of them said when asked why they chose Michael Saunders & Company as their base for serving their clients and customers.
