The Saunders Blog

Reinventing Ourselves: Matthew Ferrara Takes the Stage

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Renowned national speaker and trainer, Matthew Ferrara is known for his enthusiastic style. A driving force for applying real estate technology innovation, Matthew has helped thousands of real estate professionals reinvent how the real estate industry works as they take advantage of new and existing technologies. To further complement the day’s theme, Matthew expressed the importance of recognizing the fundamental differences of today’s consumer, and the value behind utilizing technology and social networking channels to reach them.

Matthew Ferrara gets dramatic

In today’s event, Matthew stressed the importance of recognizing the transition from traditional marketing approaches to the more technology-based consumers of today.  “One of the most fundamental changes in the market is to always follow the consumer,” said Matthew about the. “When the consumer changes, market conditions change as well.”

In the presentation, held at the Chelsea Center in Sarasota, agents learned how it is now necessary to leverage technology to create competitive advantages in the real estate market. “Social networking is the new prospecting,” added Matthew, “Relationship management is the modern method to gaining the trust of your customers.”