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No Stone Unturned

This month Michael Saunders & Company proudly launched its 35th year of serving the comprehensive real estate needs of the Southwest Florida community; along with happily reaffirming our chief specialty—perfected carefully over these many years—of listing and selling the region’s finest high-value properties.

It’s no coincidence that substantially more of today’s luxury home buyers—by far—purchase properties using agents from Michael Saunders & Company than from any other real estate company in Southwest Florida.  In the years dating back to when the company was originally founded on the pledge of delivering impeccable service to buyers and sellers of the region’s finest properties, we’ve made it a practice to attract and retain the most accomplished agents in the luxury field.   Then, no stone goes unturned in equipping them with the resources they need to make good on that pledge.  In the past year alone—amid one of the most challenging markets ever experienced by sellers of high-value properties—agents from Michael Saunders & Company brought buyers to sales involving $1 million-plus properties nearly three times more often than our next closest competitor. (Source:  Trendgraphix).

Today’s high net worth buyer is as likely to come from outside the U.S. as from within.  This fact no doubt aligns closely with our region’s ballooning reputation as an important center for the visual and performing arts; an advantage that assumes its rightful place alongside our more traditional reputation as a world-class resort destination in a tax-friendly state.  Over the years—using the powerful global platform afforded by our exclusive worldwide brokerage affiliations—we have systematically made buyers aware of these enviable lifestyle attributes; which not infrequently tips their decision to buy in favor of our region.

These affiliations include Christie’s Great Estates, Luxury Portfolio, Leading Real Estate Companies of the World, Mayfair International Realty and The European Real Estate Network (or EREN). The Christie’s network, to which we are particularly proud to be affiliated, is an amalgam of the world’s leading luxury brokers; 143 in all across 42 countries. With 900 offices, 36,000 sales associates; and an average list price of $3.95 million, it is the pre-eminent network for important properties priced above $1 million.  Affiliated with the legendary Christie’s Fine Art Auction House, its web site (christiesgreatestates.com)—upon which all qualified properties are featured—experiences more than 200,000 visitor sessions per month; many of which are “click-throughs” from the auction house site (christies.com).

Christies Great Estates is not a franchise operation, where fees paid virtually guarantee acceptance.  Instead, to assure the utmost in exclusivity and customer service, membership in Christies Great Estates is by invitation only to hand-picked companies with proven records of success in high-value home sales.  By the same token, as an independent brokerage, Michael Saunders & Company possesses the flexibility to change affiliations at any time; choosing only those that produce the best results for our sellers.

Not only do these affiliations continually refer sizeable numbers of buyers to our sellers’ listings, but their web sites drive additional traffic to michaelsaunders.com; itself the most visited real estate web site on Florida’s Gulf Coast.  In a world where nine out of ten buyers begin their property searches on the Internet, this is an advantage that can neither be discounted nor duplicated by any other company in the region.

Once here, buyers have the opportunity to work in tandem with the top-producing agents in the region’s luxury field; professionals who have often devoted their entire careers to absorbing a broad knowledge of the luxury market while mastering the ever-changing intricacies of these types of transactions.  As well, they are the area experts in successfully pricing, marketing and negotiating the sale of such properties; consulting with one another as needed to bring additional expertise to bear for their buyers and sellers.  Still another advantage of listing your home with Michael Saunders & Company is its ability to be cross-marketed to hundreds of other luxury-focused agents in 23 offices from Bradenton to Punta Gorda; whose combined networks of upscale customers could easily produce its next buyer.

In the end, it all filters down to results.  Results that buyers expect, sellers demand and our agents deliver so ably to both sides of the closing table.  Before you list your high-value property—or indeed, before you buy one—you owe it to yourself to find out exactly what you can expect when you work with an agent from Michael Saunders & Company, Southwest Florida’s leading name in luxury real estate.  After all, in today’s highly complex market—where buying or selling can hurl all sorts of unforeseen challenges at you—don’t you owe it to yourself to leave no stone unturned?

Next week:  An update on the market for properties priced below $ 1 million.

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