Michael Saunders Kicks off Reinvent Yourself 09

Foreshadowing the information-packed day ahead, company CEO and Founder Michael Saunders opened the conference by stating, “Get ready for a morning and afternoon that will knock your socks off!” By all means, Michael was right, as agents were treated to a day filled with some of real estate’s most dynamic speakers and panelists.

To a packed audience consisting of over 400 company agents, Michael gave a somber reminder about the challenges to be faced in the coming months. “After navigating through a storm for the last four years,” added Michael in her opening remarks, “we find ourselves with a job to do. As we see buyers gaining more confidence, we are optimistic and focused on how to steer past this storm to the bright opportunities ahead.”

Michael kicks off 'Reinvent Yourself 09'

Michael kicks off 'Reinvent Yourself 09'

While the future of the real estate market is the central concern for all in attendance, the event’s theme was focused on engaging technology to better communicate and understand the needs of homebuyers and sellers. “Do we need to communicate with our consumers in a different way,” asked Michael of the crowd. “Yes, and that is what today is all about. You will leave here with the tools you need to effectively communicate with today’s consumer.”

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