Michael Saunders & Company Among First U.S. Brokerages To Adopt The Roost Social Real Estate Toolkit, Bringing MLS Search Capabilities To Facebook

Southwest Florida Brokerage Joins 11 of the Nation’s Most Progressive Real Estate Firms in Expanding And Improving Its Social Media Presence

SAN FRANCISCO, California—(April 20, 2010)—Roost Inc. (roost.com), a real estate technology company that displays over four million real estate listings and provides advertising solutions to real estate agents and brokers, announced today that Michael Saunders & Company—along with 11 other of the country’s top real estate brokerage firms—have signed on to its Facebook-based platform, Social Real Estate.  Roost’s brokerage solution is an extension of its free Social Real Estate Toolkit, released earlier this year; and is the first Facebook application to integrate a full, MLS-compliant property search.

In addition to MS&C, companies that have executed agreements with Roost include Intero Real Estate Services (CA), Surterre Properties (CA), Real Estate One (MI), Houlihan Lawrence Real Estate (NY), RE/MAX Alliance Group (AZ), Amelia Bullock Realtors (TX), Century 21 Advantage Gold (PA), Zephyr Real Estate (CA), FresYes Realty (CA), Seven Gables Real Estate (CA) and Jordan Baris Realtors (NJ).

Michael Saunders & Company is the only Florida-based brokerage to sign-on to Roost’s innovative new Facebook-based real estate platform.

“It became clear to us quite some time ago that Facebook, chief among other social networking platforms, was filled with strategic marketing opportunities for our company; but we wanted to make sure we approached it properly and in a way that was at once effective, efficient and coherent from a brand perspective,” said Michael Saunders, founder and CEO of the 34-year-old Gulf Coast brokerage that bears her name.  “Roost made it very easy to move forward with confidence because it disseminates real estate content we know consumers want; then customizes it to reflect the values of our brand.”

Gino Blefari, President and CEO of Intero Real Estate Services, a Silicon Valley-based brokerage with over 1,800 agents agrees with Saunders.  “Facebook is now a mainstream phenomenon; one that any real estate company that expects to continue engaging consumers simply cannot ignore.  Roost helped us cut through the hype and confusion surrounding Facebook to connect meaningfully with home buyers and seller.”

Agents at Michael Saunders & Company will also be able to take advantage of MLS search on their own Facebook pages via a premium application that will be available early this summer.  Brokers pay Roost a monthly flat fee for the service.

“The fact that so many leading companies have partnered with us so quickly is very gratifying; and signals a shift toward a more proactive and strategic approach to social media

within the real estate community.” Said Alex Chang, Roost’s CEO.  “We plan to continue expanding the Social Real Estate Toolkit to support this movement.”

About Roost:

Founded in San Francisco, CA in 2007, Roost is a real estate technology company that develops social applications that compliment its award-winning search engine.  When combined, this Social Real Estate Toolkit allows real estate agents and brokerages to establish a professional presence within various social media networks and leverage those networks to engage with their social graph to generate business.   To discover more about Roost’s industry-changing applications, please visit facebook.com/RoostApp.

About Michael Saunders & Company:

Now in its fourth decade of service to Southwest Florida, Michael Saunders & Company has grown from a single small office into a network of 22 full-service offices—with more than 500 professionally trained associates and 150 staff members.  Powerful world-wide affiliations—including Leading Real Estate Companies of the World, Luxury Portfolio, Christie’s Great Estates, the European Real Estate Network (EREN) and Mayfair International Realty extend the company’s message to qualified buyers globally, ensuring the broadest possible exposure for our properties.           

Michael Saunders & Company is ranked as the 70th largest brokerage in the nation in the 2010 Power Broker Report, compiled by RIS Media; and is included among the 35 most influential Realtors in luxury real estate.

Customers of Michael Saunders & Company are assured of a comprehensive array of real estate services that will address every need.  These services include commercial sales and leasing through the company’s Commercial Division, along with mortgage loan origination and full title and closing services.  MSC Mortgage provides a full array of mortgage products through its partner, Wells Fargo Home Mortgage; while the expert team at MSC Title includes title examiners, processors, and closers dedicated to building on the reputation of Michael Saunders & Company for unequalled service and solutions.  Backed by the underwriting strength of First American Title and Chicago title, MSC Title provides peace of mind by assuring that a buyer’s new property is free of liens and title defects.  The award-winning MSC Relocation Division provides corporations with a wide range of relocation services to smooth the transition and assure immediate employee productivity in the new environment.   MSC Assets Management Division is specifically structured to help lenders and community bank successfully market and sell REO (Real Estate Owned) properties.  The Short Sale Division, the company’s newest, is structured to help agents and their clients navigate these complex transactions.

For more information about Michael Saunders & Company, please call 1-888-552-5228 or visit us on the Web at MichaelSaunders.com.

  • User Gravatar Alex Chang
    May 11th, 2010

    Thrilled to welcome Michael Saunders as an early innovator on the Roost Social Real Estate platform! Premier local brands that get it are so exciting to work with.

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