Happy Re-Birth Day

Yesterday michaelsaunders.com was re-born after more than 14 months of intense labor.   Needless-to-say, re-developing the site was a labor of love involving not only our technology, marketing and management teams, but also the most nationally prominent interactive communications and web design agency in the real estate industry.  More importantly, it involved significant input from our clients, customers, and agents.

For the fifth time since it debuted 15 years ago michaelsaunders.com has been completely made over to provide users with an online real estate experience more befitting of today’s vastly improved web technology.  Combining up-to-the-minute market conditions by city with a simpler, more advanced property search function, the site has been extensively tested by many of the industry’s leading experts—with additional improvements the direct result of their participation.

In the end, however, it was the input of home buyers and sellers—along with our own agents—that mattered most.  These will be the site’s most frequent end-users—and its toughest critics.  So far, we’ve received raves about its wealth of relevant content and user-friendly design.

Specifically, here are the three major features that users find most relevant:

– A simple, straightforward search function that includes property information delivered directly from the MLS—including big bold photography.

– Up-to-the-minute market reports—compiled by Altos Research—a company that pulls statistical data from a variety of sources, including city property records, to deliver local market conditions for incorporated cities.  While traditional data sources still rely on months-old or incomplete data, we now provide visitors to michaelsaunders.com with a clear, concise view of current market conditions.

– Neighborhood pages filled with content to help facilitate important real estate decisions.  These pages combine real estate listings with High Definition community video tours, local business reviews, a library of area photos; and much more.

Obviously the best way to find out about michaelsaunders.com is not by reading about it; but by visiting the site yourself and sampling its features. As always, we welcome your comments, criticism and suggestions for improvement.  It took a lot of hard work to re-birth this “baby” and we want to make sure its just right.

Email us your comments at editor@michaelsaunders.com.

  • User Gravatar Joe Salcedo
    August 26th, 2010

    CONGRATULATIONS! Anyone staying after 14 months have something very very few have in our fast paced society—online resilience!

    Really nice layout and amazing content. I’m really happy for you guys. You deserve it.

    P.S–including the city property records is a good addition. I might do the same for my site.

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