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At the End of the Day…

News of our local economy has been decidedly upbeat of late, giving us another reason to be thankful as we look forward to the New Year.  The unemployment rate in Southwest Florida declined by nearly a full percentage point in October—its lowest level in three months—even as retail sales enjoyed the biggest one-month gain in nearly four years.  Meanwhile Chris Lafakis, an economist with Moody’s Analytics, predicts substantial growth in Florida’s economy due to a rebound in population growth and an increased willingness of people to travel to Florida for vacation.  “The story of pent-up demand is true in no place more so than Florida,” he said.

Such pent-up demand, set against a backdrop of steeply reduced home prices and interest rates, helps explain why dollar volume at Michael Saunders & Company through October was up 28% and unit sales up 34% versus the same time last year. With plenty of buyers now willing to commit, your biggest concern as a seller ought to be how proficient your real estate company is at attracting them.

If your property is listed with Michael Saunders & Company nearly four decades of choosing international brokerage alliances that best serve our constituents—including Christie’s Great Estates, Leading Real Estate Companies of the World, Luxury Portfolio, Mayfair International Realty and the European Real Estate Network—is just one way we showcase your home to a world of buyers. These alliances have been significantly augmented in the digital age by linkups with over 2,000 carefully chosen web sites, each offering buyers an easy portal to michaelsaunders.com—which itself attracts buyers from all 50 states and 193 countries.

Last week we trained our spotlight on Christie’s Great Estates, whose 128 affiliated brokerages, 1,030 offices and 34,000 agents in 42 countries enables our properties priced above $1 million to be showcased before the world’s most affluent and discerning buyers.  We also talked about our exclusive affiliation with Mayfair International Realty, which earned our properties the equivalent of $100,000 of editorial coverage in the U.K., whose citizens are most prone of all foreign buyers to purchase properties along the Gulf Coast.

Today we highlight three more of our affiliates, each of whom adds quality and quantity to the total number of buyers who find properties through Michael Saunders & Company:

Leading Real Estate Companies of the World is a premier international network comprised of over 600 of the most respected independent real estate firms in the world.  Together these firms sell over one million homes annually totaling more than $250 billion—more than any national brand or franchise.   Members of the network—which includes more than 5,000 offices with 150,000 agents in the U.S. and 30 countries abroad—are required to refer customers within the network.  Thus we are the fortunate recipient of hundreds of qualified buyer referrals from our network partners across the U.S. and Canada; and, of course, from the rest of the world.

The Luxury Portfolio Fine Property Collection is the luxury face of Leading Real Estate Companies of the World, who counts among its global network the world’s most powerful independent luxury brokerages.  Luxury Portfolio is comprised of 200 high-end luxury affiliate companies nationally and globally that dominate the worldwide luxury market.   Its web site, translated into nine languages, attracts visitors from over 150 countries each month

The European Real Estate Network is comprised of 22 leading property firms, operating 53 offices in 10 countries; and is the only pan-European network of independent, top-quality brokerage companies.  Michael Saunders & Company is proud to be one of only two U.S. brokerages who have been invited to join this prestigious network.

Naturally, we still endeavor to attract buyers the traditional way; through the highest level of paid media advertising in Southwest Florida.  Still, with nine out of ten buyers now known to start their searches on the web, we train much of our strategic focus on providing buyers who reach us via michaelsaunders.com with the most meaningful and rewarding online real estate experience in the business.  At the end of the day the best service we can provide our sellers is the assurance of reaching more qualified buyers through our global affiliations, media advertising and internet capabilities than any other company on Florida’s Gulf Coast.

Next week:  Everything you need to know about michaelsaunders.com

  • User Gravatar WebPro Realty
    December 2nd, 2010

    Good Information on the current “state” of real estate. There are many reasons for real estate professionals to be optimistic about the economy and the movement towards web-based real estate searches. Brokers must take steps to change with the times and optimize their brokerages to invite these potential buyers and also, provide this enhanced service to their real estate associates. Thanks.
    Paul Stern at WebPro-Realty.com

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